As the social community continues to grow and thrive, small business marketers are eager to identify which platforms provide a foundation for high levels of engagement. Instagram is a channel that drives tremendous amount of discoverability and increases brand awareness, but businesses are still searching for ways to successfully recruit social influencers on the platform.
In her latest article posted to PR Newswire’s Small Business PR Toolkit, Sarah Ware, co-founder and chief executive of Markerly, offers nine questions to ask before working with influencers on Instagram.
Are they on Kik? Influencers may not want their phone number or email out in the open and that is where the app Kik comes into play. A user’s Instagram handle is most often their Kik handle and it’s the platform of choice for messaging with Instagram influencers.
How long will Instagrammers keep the post up? Just like an advertisement, you and the Instagram influencer will have to decide for how long and how many times your post will be shown. This will most likely come at a cost and you’ll want to ensure the influencer notifies you when the post is up so you can cross-promote through your own social media networks.
Links in the bio? If you are going to want a direct link to your website in the Instagram post, you may be disappointed. Instagram isn’t an app that will let you post website links or other social media links in the caption, but they will allow direct links in the bio section of account profiles. Try and arrange an agreement with your influencer where they will put your site link on their bio page when they are promoting your business.
Are there discounts for buying in bulk? You may decide to buy one post at a time from the influencer, but there may be a better deal if you buy in bulk. Figure out your budget and negotiate with the influencer to determine a way that your posts can go up multiple times a week or month without it breaking the bank.
To read Ware’s five remaining questions to ask before engaging with Instagram influencers, read her complete article here: http://bit.ly/1IZ9yo8.
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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