The New Rules of Marketing & PR is a “classic” of Internet marketing. This is the 5th edition of the book and it has been updated with all the latest tools and techniques. This book should be on the shelf of every business that uses the Internet. Inside you will find clear and practical guidance on digital marketing, blogging, social media and online video. As such, the book provides a complete manual for ensuring your business succeeds online. In addition to showing you what to do, the book also connects the practicalities to the potential outcomes, such as increasing your sales or generating leads. Concepts such as “newsjacking”, “real time marketing” and “online newsrooms” all feature in this excellent book. That means this book takes a modern approach to marketing – after all it is about the “new rules”. If you want a book about marketing the old-fashioned way before digital became vital, then don’t bother with this book. But if you want a book that is bang up-to-date and is about marketing in the 21st Century, then you need this book.