This book is just what you need to ensure you get your press releases noticed. Written by a journalist who has worked for the Financial Times, amongst others, this book is a no-nonsense approach to producing press releases that work. The book points out that today’s journalists are under a great deal of pressure. They have to produce more material, faster and with fewer resources than ever before. As a result they are desperate for material they can use. That’s where you come in with your press releases…! Get them right and you are on your way to extensive coverage. The short book takes you through six simple steps to creating press releases that produce results. There are plenty of highlighted hints and tips throughout the book as well. If you want to use press releases to get your business noticed, you need this book to help you.