This book is just what you need to ensure you get your press releases noticed. Written by a journalist who has worked for the Financial Times, amongst others, this book is a no-nonsense approach to producing press releases that work. The book points out that today’s journalists are under a great deal of pressure. They have to produce more material, faster and with fewer resources than ever before. As a result they are desperate for material they can use. That’s where you come in with your press releases…! Get them right and you are on your way to extensive coverage. The short book takes you through six simple steps to creating press releases that produce results. There are plenty of highlighted hints and tips throughout the book as well. If you want to use press releases to get your business noticed, you need this book to help you.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+