The Traffic to Your Content Drops by 98% After One Month

New research shows that online articles enjoy a very short period of high traffic, followed by a sharp decline.

The research, conducted by Boost the News, analyzes the traffic of 30 articles from different websites. The analysis points at the following phenomena:

In 74% of articles, traffic reaches its peak on the day of publication.

25% of articles reach their traffic peak on the first or second day after publication. Less than 1% of the articles reached their traffic peak more than 2 days after the day of publication.

The peak in traffic is quickly followed by a drastic drop: within one week, traffic of articles drops in average by 90%.

After one month, traffic is down by more than 98%, and the average daily traffic of articles is equivalent to merely 1.7% of the traffic during the peak.

The results of the research are of big importance for online publishers and for online marketers:

For online publishers, the results mean that the competition over readers is harder than ever, and content must be constantly created and promoted in order to maintain high traffic in the long term.

For online marketers, the results put a big question mark on the efficacy of their content marketing efforts. Brands that spend thousands of dollars on creating high-quality branded content should know that the effect of their investment lasts for merely a few days. It also means that the impact of SEO on long-term traffic of online content is minimal: after the initial buzz fades away, organic traffic stands for less than 2% of the initial traffic.

Marketers and publishers must thus develop a sustainable, long-term promotion strategy for their content. Without it, most of the resources they have invested on creating content will be irrelevant already after a week.

Read the full results of the research by Boost the News.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »