This site is dedicated to helping you understand online behaviour by providing you with blog posts, articles, news items, multimedia and downloads on web psychology

The Times

13th October 2016

Interviewed by The Times for an article about the current craze for people dressing as clowns and recording the videos on YouTube.

Recent Blog Posts

People prefer real world shopping because of the experience
26th June 2017
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail. Other posts that might interest you:No wonder the retail sector is in a mess Retail is becoming increasingly fragmented as store owners fail to respond to consumer ….....Read More.....
It’s a myth that you can make money online
23rd June 2017
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business. Other posts that might interest you:Finding the perfect social media management tool for… By Lilach Bullock Are you using social media marketing to promote your business ….....Read More.....
Forget video or blogging if you want to reach business leaders
20th June 2017
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest. Other posts that might interest you:How to boost your blog by scheduling more content Your content marketing will only work if you produce it regularly. You need to schedule and ….....Read More.....
Is your website personality attractive enough?
6th June 2017
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits? Other posts that might interest you:How to boost your blog by scheduling more content Your content marketing will only work if you produce it regularly. ….....Read More.....
Five reasons you don’t need mobile access on The Tube (or any metro or subway)
1st June 2017
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground. Other posts that might interest you:Continued Growth of the “Internet of Me” Has 88… National Cyber Security Awareness Month reminds all digital citizens to stay educated about cutting-edge technology and better protect ….....Read More.....

Useful FREE Downloads

Manage your time with this Social Media Planner
Social media planner – a booklet to help you become efficient and time-saving when using social media Other posts that might interest you:How to boost your blog by scheduling more content Your content marketing will only ….....Read More.....
Search Engine Marketing Guide
FREE DOWNLOAD: How to make the most of search engine marketing and getting traffic from Google Other posts that might interest you:How to use internal links to improve your search engine… The links from other websites ….....Read More.....
How to Make Niche Markets Work for You
This booklet helps you understand the value of niche markets and how they apply online Other posts that might interest you:Continued Growth of the “Internet of Me” Has 88… National Cyber Security Awareness Month reminds all ….....Read More.....
Peering into the future of digital advertising
Report on the future of digital advertising Other posts that might interest you:The Future of Digital Advertising Infographic looking at future of digital advertisingShould you stop advertising on Google? Google is in trouble. An investigation by ….....Read More.....
HootSuite Social Media Management
HootSuite Social Media Management Booklet showing you exactly how to get the best out of this social media dashboard. Other posts that might interest you:Finding the perfect social media management tool for your… By Lilach Bullock ….....Read More.....

Recent Media Appearances

Talk Radio Europe
Interviewed for Talk Radio Europe’s morning show about the psychology of the “Blue Whale” social networking “game” Other posts that might interest you:Psychology is fundamental to every business, especially… Understanding your customers means you need to understand psychology and demonstrate you have thought about it.Why some people hate social networking …
Daily Mail
Interviewed for an article about the psychology of writing emails. Other posts that might interest you:The Daily Mail can actually make you a better blogger The success of the Daily Mail website provides some lessons for bloggers.You receive 1,728 pointless emails a year The average British worker receives 1,728 pointless …
Press Association
Interviewed by PA for an article on the psychology of Twitter abuse. Other posts that might interest you:Twitter Announces Faster, Easier & More Expressive… Photos, videos & @names in reply Tweets will no longer count toward 140-character limitFamilies urged to celebrate National Unplugging Day by… Families across Britain are urged …
Wave FM – Australia
Interviewed for a programme on Internet trolling. Other posts that might interest you:You too could be an Internet Troll Research shows that "trolling" is contagious. You can become an online troll if other people around you are negative and you are in a bad…Amazon Fastest Growing Retail Brand on Social …
Elle Magazine
Provided answers for article on online dating Other posts that might interest you:Too much choice can harm your business If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what…How to select the right profile picture …

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