Books like this are gold dust. They explain how to do something, but the way they do it is also an example of what they are talking about. This book is about business writing and makes the case that most written material for business is tedious and boring. The book argues that you need to write the way you talk. And this book does just that. Not only does it explain exactly how to write well for business, but it is so well written that all you need to do is to read it to see what is meant. The book takes you through 12 steps to excellent business writing that will charm and captivate your readers. No matter how good you think you might be at writing for business, this book is bound to provide you with several tips to improve.
May I Have Your Attention Please
Like this article?
Other posts that might be of interest
If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.