This is the fascinating story of how Amazon has succeeded. It is a biography of Jeff Bezos and Amazon together – they are inextricably linked. If you want to find out how to be an amazing e-commerce operator, read this book. It provides you with insights into what has made Amazon so great – ideas and methods you can emulate and achieve from if you adopt them in your business. The book also reveals what Amazon did wrong; it failed to deal adequately with the excessive heat in its warehouses, for instance. Importantly, The Everything Store points out that Amazon is not a retailer, but a technology company that happens to be able to sell things because of what it does with high-tech. If there is one thing we can all learn from Amazon (which was founded by someone with no retail experience) it is that selling online requires a constant focus on the technology, rather than the selling.
News reaches me this morning, showing that the past year of online learning has been much worse for students than many expected. In a thorough analysis of students who have been working online since last