This is the fascinating story of how Amazon has succeeded. It is a biography of Jeff Bezos and Amazon together – they are inextricably linked. If you want to find out how to be an amazing e-commerce operator, read this book. It provides you with insights into what has made Amazon so great – ideas and methods you can emulate and achieve from if you adopt them in your business. The book also reveals what Amazon did wrong; it failed to deal adequately with the excessive heat in its warehouses, for instance. Importantly, The Everything Store points out that Amazon is not a retailer, but a technology company that happens to be able to sell things because of what it does with high-tech. If there is one thing we can all learn from Amazon (which was founded by someone with no retail experience) it is that selling online requires a constant focus on the technology, rather than the selling.
The Everything Store
Like this article?
Other posts that might be of interest
If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.