This is the fascinating story of how Amazon has succeeded. It is a biography of Jeff Bezos and Amazon together – they are inextricably linked. If you want to find out how to be an amazing e-commerce operator, read this book. It provides you with insights into what has made Amazon so great – ideas and methods you can emulate and achieve from if you adopt them in your business. The book also reveals what Amazon did wrong; it failed to deal adequately with the excessive heat in its warehouses, for instance. Importantly, The Everything Store points out that Amazon is not a retailer, but a technology company that happens to be able to sell things because of what it does with high-tech. If there is one thing we can all learn from Amazon (which was founded by someone with no retail experience) it is that selling online requires a constant focus on the technology, rather than the selling.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+