Instagram has undergone many changes recently to prove it to be one on top of all the social networking platforms to be effectively used for promotions. On the sunny side of these changes, you have the scope of posting images which are not square; you can like the comments, and also add added Instagram stories to be more effective. There are more editing tools and custom filters for Instagram which were made live lately to make use of in promotions effectively.
However, there are some negative changes also for marketers as they have taken out many of the third-party utilities which otherwise were helping people to manage their accounts more efficiently. Also, Instagram changed their algorithms, and it further ended up in reducing the likes and engagement for many. For those who want to master Instagram marketing in light of these changes, let’s explore a few best tips suggested by experts in this field.
1. Thinking of creative content
Being original is the new mantra in being creative. Initially appealing to a specific demographic or specialized area will let you get one’s foot on the floor and run a trial and error. Content creativity will be deciding your ability even to go viral. As in case of digital marketing in general, content is the king in Instagram marketing too.
When we discuss online marketing as in case of SEO etc., everyone used to mention the relevance of keywords. In case of Instagram, it revolves around hashtags. It is noted that posts with appropriate hashtags perform far better than those without. It may be felt simpler when it sounds, but hashtag does make a difference in case of marketing promotions. However, make sure that you avoid the banned hashtags and only moderately use the most relevant ones.
3. Show close concern
On Instagram, even the smallest possible actions like the following someone or liking back your follower posts can take you a long way. Close engagement with your followers and making a genuine effort to show your humanity and care towards them payback. Engaging back personally shows that you are a real person who can be trusted and it tempts your followers to connect more intimately with you. There are many tools to get more followers like Social Growr and engage with them effectively.
4. Cross promotion
You can do deep research on accounts which does the most similar things as of yours and get into mutually beneficial engagements. Say, for example, if you are promoting your fashion brand and get to know about the bloggers who are writing on the same, then you can get into an agreement with them to do cross promotions. You can do the same with your vendors as well as others in the niche. If you both have 1000 followers each, then instantly both of your gets the double of it to engage with.
5. Get in touch with Ghostbusters
Identify the people who silently follow you. Some of these may be simply inactive or ghost accounts, but many of them still may be relevant people who just don’t see your content based on the algorithmic preferences. Try to interact with these accounts, which will remind them of your existence and sometimes they may be interested in engaging with you in the first place and show interest.
6. Remove the irrelevant photos tagged to your profile.
Featuring user-generated content is always beneficial, but if you want to maintain the quality and only want to feature the best, then keep a close eye on this. Even though you cannot move the tagged photos entirely from the site, you can always alternatively go to edit tag and select the ones which you want to remove by opting for “Hide from Profile.” This makes these tagged posts invisible to the followers.
7. Develop your unique Instagram style
It’s quite natural for a human to fit into what they are, but in case of Instagram, you may have to stand out to be noticed. Once if you follow the Instagram account of the major brands, you can see this unique visual consistency they try to maintain to register their brand on to the follower’s mind. Something there will be instantly recognizable against their brand and the sense of trust they want to spread.
8. Quality of images
Lastly, but most importantly, Instagram is an image-sharing platform, and nothing other than the quality of your images decide your acceptance. In fact, it is not just the quality, but the creativity and food for thought expressed through your images is also important in case of Instagram marketing. You can make use of many inbuilt editors and third-party photo editing tools to give your images that alluring touch before making posts.
Remember that Instagram, as like any other social media networks, is all about conversation and engagement. It is not primarily a broadcasting platform, and every action you take on it should be justifying to this purpose to win over your goals. Incorporating a call to action to your Instagram posts is a highly intelligent approach to be made.