Internet Psychologist
Advertising gurus are great aren’t they? They are seen as leaders in “the creative industry”; they pat themselves on the back with lavish award ceremonies to celebrate their “stunning” advertising creations; and they mix with the stars who feature in their ads, making us all jealous that they have friends …
How much do you trust the web sites you visit? You trust the BBC perhaps? Or you could trust Google to deliver the goods. Or maybe you trust Amazon? But whichever sites you trust, you probably have a “gut instinct” for some sites you visit that makes you doubt their …
A stunning decision by one of Britain’s top publishing companies provides a perfect example of how not to use the Internet. The Hearst Digital Network is closing down several web sites of magazines published by the National Magazine Company. The magazines that are to lose their own web sites include …
Last night’s Oscar ceremony with all its glitz and glamour may well be the last of the Hollywood award nights we see on our TV. Indeed, many people won’t have watched the Academy’s show on TV at all; significant numbers would have watched without having access to a TV. They …
Trust is an important issue in all our lives. If we trust the person telling us something we tend to believe them. The same is true online; if we trust the web site we are looking at, we believe what it says. If someone you meet recommends a product or …
Woolworths have big red faces over an entry in their Big Red Book. This is their catalogue shopping service that also features online. The problem is that no-one at Woolies realised that the word “Lolita” had sexual connotations when they started selling a bed with that name. Worse still, the …
Today sees the start of the British Government’s “Scam Awareness Month”. Councils across the UK are backing the Office of Fair Trading’s campaign to make us all aware of “scams” that cost us dear. Shame the OFT doesn’t know about it – or at least doesn’t appear to. According to …
Gosh…! Is it any wonder the “R” word (recession) is now being spoken about openly. Already the US authorities have cut interest rates twice in a week in a massive bid to prevent the country falling into an economic downturn. And UK commentators are saying thinks like “when the US …
McDonald’s is one of the first companies within the UK to start offering qualifications deemed to be the same standard as at A-level. Whether you actually need such a high level qualification just to flip a burger is debatable. However the idea is that different companies start offering a variety …
You would think that it would be easy to find the £3.6 billion missing from one of France’s biggest banks. After all it’s not a small pile of money. Somebody must be able to spot it. So where is it? What most people seem to have ignored is that if …
Xobni is one of the most fantastic applications I have seen in goodness knows how many years of looking at computer software. Never before have I reviewed a piece of software either for myself or for a computer magazine and have been so bowled over so instantly. Xobni is actually …
People tend to work not very far from where they were born — indeed, in the UK, the average commuting distance to work is just 8 miles. Most people in the UK, live within about 10 miles of where they were born. We don’t actually travel as far as would …
So EMI has announced that its set to lose about 2000 people worldwide. In a major restructuring of the music company announced today, the boss has suggested that digital downloads of music are part of the problem. For years, the music industry has been telling us it is struggling against …
Sir Michael Grade tries his best to talk up ITV, but he must know his service on the brink of doom. For several years, TV advertising has struggled. Indeed, six months ago I wrote about how television advertising was hard to come by. ITV, in it’s interim report, says that …
Sir Stuart Rose, the boss of retailer Marks and Spencer, was on TV this morning defending his company’s fall in sales figures over the Christmas period. The High Street giant saw a fall of more than 2% compared with the same three months in 2006. Even though Sir Stuart presented …