Books, articles and blog posts by Graham Jones

This book debunks standard ideas about selling including:
- Close the sale – that’s wrong
- Start high and reduce your price – that’s wrong
- Customers worry about prices – no they don’t that’s wrong too
Throughout this book you’ll discover the truth about selling both online and offline – all based on solid, scientific research
The book shows you:
- Convenience is fundamental to online business
- Likeability starts with the company showing it likes the customer
- Information needs to be lengthy and in-depth
- Customisation is vital as people expect a personal experience online
- Knowledge of your subject helps build customer trust
Click.ology includes several case studies and examples of what works online and demonstrates exactly what you need to do in order to sell more via the web.
Effective Email – a guide to writing emails that have an impact as well as guiding you to an efficient email system, preventing inbox stress.
Doing Business on the Internet – how to use the Internet for business and how to ensure your business is set up to exploit the web
Using the Internet – an old book, now, but one of the first books to explain the potential for the Internet and how to use it
Promoting a Website on the Internet – how to get your website noticed
Protecting Children on the Internet – a complete guide to ensuring the safety of children and young people
Naming a Website on the Internet – a guide to choosing the right domain name so your website has impact