Modern messaging needs reciprocation

Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging services. Increasingly, younger people appear to prefer the speed of SMS and instant messaging over …

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Just what kind of people really use the internet?

Wherever you look for information on marketing your business online you’ll find advice suggesting that you should target a specific sector. One report out this week shows that it is women you should be aiming at. Another study points you towards so-called “silver surfers”. Yet another report suggests it’s teenagers …

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Get other people blogging about you

Business people spend millions – no billions – on advertising and promotions each year. For years though, no-one has been sure of the true impact of the advertising. For instance, someone who advertises on TV has no real way of measuring its impact on sales. There is that famous line …

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Forget SEO just focus on real people

Owners of online businesses are spending more cash on “Search Engine Optimization” (SEO) than ever. Indeed, a search for the term will find you nearly 10m pages indexed on Google, indicating what a big topic this subject has become. You can buy several programs and services which help you optimize …

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Internet footprints soon get washed away

Terrorists clearly use the Internet to set up their atrocities. No doubt the latest critical threat alert in the UK has been informed by research conducted by the security services online. They will have found evidence of terrorist activity in forums, emails and in increased readership of sites that detail …

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