Archive | Social Media News

Social media continues to grow as an influential source of traffic for retail

According to new research from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail Websites and even other social networking sites, at the expense of search engines and portal Websites. As of March 2014, social media sites now account for 7.72 percent of all traffic to retail Websites, up from 6.59 percent in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.

“While search still dominates, social media is becoming a significant source of traffic across the Internet as consumers increasingly use sites like Facebook, Pinterest or YouTube more as discovery platforms,” said Bill Tancer, general manager of global research, Experian Marketing Services. “Many of today’s marketers are leveraging the power of social communities to increase customer engagement and expand their brand’s reach. For retailers, all eyes are on Pinterest.”

According to the report, more retailers are directing their customers to social media within their email campaigns. Ninety-six percent of marketers now promote social media in their emails, and in 2013, Pinterest had the greatest year-over-year increase. Pinterest is now being promoted by 64 percent of brands within emails.

Amazon.com is the top source of downstream traffic from Pinterest, Facebook and
YouTube
After visiting Facebook, YouTube or Pinterest, consumers are visiting Amazon.com more frequently than any other retailer Website.

The top five retail sites downstream from Facebook:

  1. Amazon.com
  2. Walmart
  3. Zulily
  4. Target
  5. Beyond the Rack

The top five retail sites downstream from Youtube:

  1. Amazon.com
  2. Walmart
  3. GameStop
  4. Crutchfield
  5. Target

The top five retail sites downstream from Pinterest:

  1. Amazon.com
  2. Target
  3. Zulily
  4. Walmart
  5. Nordstrom

“Social media continues to grow as an influential source of traffic for retail sites, and it’s important that marketers understand what is driving customers to their Web page,” said Tancer. “Amazon is clearly benefitting from this trend across all of the major social networks. Meanwhile, gaming and electronic retailers GameStop and Crutchfield are top downstream sites for YouTube, which is likely due to enthusiasts sharing videos of game performance and setup, and how-to videos for electronic enthusiasts.”

Social drives more traffic to other social Websites
In addition, social media Websites increasingly are responsible for driving traffic to other social sites. Upstream traffic from social networking Websites rose 20 percent in 2013 over 2012. Despite still driving the greatest share of traffic to social networking sites at 39.1 percent, search engines’ share declined 13 percent year-over-year.

Upstream industries visited before social networking and forum sites 2013 versus
2012
Industry Click share
2013
Year-over-year difference
Search engines 39.1% -13%
Social networking and forums 15.1% 20%
Email services 8.4% 18%
Portal front pages 5.4% -41%
Multimedia 5.0% 41%
Games 2.5% 16%
Software 1.6% 16%
Television 1.6% 74%
Reference 1.2% 28%
Department stores 1.1% 48%
Source: Experian Marketing Services’ 2014 Digital Marketer: Benchmark and Trend Report

The 2014 Digital Marketer: Benchmark and Trend Report is available via a free download at http://ex.pn/PpijOx.

The 2014 Digital Marketer webcast hosted by Bill Tancer can be viewed at: http://ex.pn/P2IFFd.

Categories: Social Media News

Planned Departure Now Allows Users to Will Their Digital Assets to Charities

Planned Departure Limited, an award-winning London startup that offers secure digital estate planning, now provides users the option to pass on their social media assets to any organisation that they specify.

The question of what to do with digital assets has recently developed into a serious concern, as loved ones try to deal with scattered and inaccessible online identities of family members who have passed away. The U.S. government recently noted on its official website that people need to make plans for their digital legacies and “Write a Social Media Will.” Planned Departure Ltd. of London is the first company to step in and offer this service, through their new digital vault program, which allows people to control exactly what will happen to their digital assets and identities after they pass away. Furthermore, Planned Departure provides the option of naming different recipients for specific accounts and profiles, so that personal information is distributed according to the wishes of the person who passed away.

“Digital Assets are becoming increasingly powerful,” states Planned Departure’s co-founder and CEO, Komal Joshi. “They have real financial value associated with them. While items such as e-wallets, BitCoins and popular domain names may have direct financial worth, a Twitter account with a lot of followers or a popular Facebook account is actually a valuable marketing platform. Planned Departure makes it possible to donate these valuable accounts to designated charities now.”

The new service will enable members to designate a charity as the recipient of any type of digital inheritance, including social media assets. These assets often consist of hundreds of personal contacts that the individual invested many hours establishing and nurturing. Leaving digital assets to charities that they believe in gives users the reassurance that all their invested time will have a real value in the future, after they have passed away. As Planned Departure co-founder and CTO Anand Ramdeo points out,”Your friends and loved ones will be moved to donate to a cause you care about, as a means of honouring your memory.”

As people store more and more of their crucial personal information online, the need for secure distribution of these multiple access nodes after death has become critical. Time Magazine reports that the identities of 2.5 million deceased people in the United States are stolen every year, creating legal headaches for their heirs.

Furthermore, there are heartbreaking stories published frequently about family members who have been blocked from seeing or retrieving important photos, videos or last words of deceased loved ones. Social media platforms routinely lock down the account of someone who has died, unless that person has left specific written instructions and account access information in a retrievable format. Since traditional wills are not kept up to date on current log-in information, a securely maintained digital vault such as Planned Departure fills an urgent need.

Categories: Social Media News

Five Rules of Social Network Conduct Suggested by Altran

Who controls your e-reputation? To address what has now become a critical issue, the Altran group has launched “Master your reputation“, a large-scale campaign designed to raise the awareness of its 20,000 Innovation Makers around the world, as well as young graduates to the importance of efficiently managing their image on the internet and in particular on the social networks.

The aim of this offbeat campaign is to promote the proper code of conduct to follow on the internet and to draw attention to the risks attached to mismanaged internet exposure. By way of an amusing test, internet users can check their level of knowledge and vigilance in terms of e-reputation. The campaign also presents the 5 rules shared by Altran that internet users should know and respect in order to master their image, and, as such, their reputation.

The best solution to protect one’s internet image from being tainted is to control it! commented Frederic Fougerat, Altran group Vice-President Communications and Master Cat. As the global leader in the field of innovation, Altran sought to develop an innovative way to share the proper code of conduct for using the internet.”

The campaign’s dedicated website http://masteryourreputation.altran.com/en provides an introduction on e-reputation and a test that visitors can take to evaluate their knowledge of the web and determine the “lolcat” that corresponds to their specific profile. All content is based around the five rules that are central to the campaign’s underlying message and which will enable internet users to better manage their image: “The net never forgets”, “Better safe than sorry”, “Think public”, “Be professional”, and “Build your personal branding”.

“Master your reputation” differs from any theoretical or academic approach; the campaign comprises on-line and off-line support systems in all of the Group’s twenty operating countries. The viral impact is guaranteed by the numerous sharing options available and the possibility for visitors to appropriate the visual elements, notably those related to their lolcat profile, as determined by the test.

Categories: Social Media News