Archive | Social Media News

Coosto Launches Social Media Search Engine

Coosto, the social media monitoring and engagement software supplier from Eindhoven, the Netherlands, has introduced its new free tool, Coosto Open, in perfect time for the 2014 World Cup. Coosto Open is a publicly available real-time search engine that can be used to search through 30 days’ worth of data from all social media networks, news sites, forums and more than 400,000 sites. The state-of-the-art search engine, high-end data quality and user-friendly interface of Coosto is now available for everyone to use at no cost. Anyone can now measure instantly the social opinion of the UK online community. The tool is available in the United Kingdom, the Netherlands and Belgium.

Real-time insights on social media trends

With Coosto Open, users can measure in real-time what is being said on social media, including Facebook, Twitter and Instagram. Online opinion about a theme, event, brand or person can be viewed. Coosto Open can be used as a second screen while watching TV programmes. It also provides the opportunity to map the social media buzz around a national event like the 2014 World Cup or to track what is being said about brands, people or other events. Users can search through 30 days’ worth of data on any kind of subject, with a maximum of three comparison queries at any one time. Coosto Open gives users the ability to share the search query and corresponding statistics via owned social media accounts. It is also possible to set the tool so that it sends email alerts when there are new online results that match your search query.

Most important features of Coosto Open

  1. Unlimited search queries
  2. Unlimited results
  3. Compare up to 3 queries
  4. Access to historical archive (30 days)
  5. >400.000 websites (incl. Twitter, Facebook, Instagram, Google+, news sites, blogs and forums)
  6. Activity chart in minute, hour, day and week display
  7. Sentiment analysis
  8. Sources overview
  9. Impressions in minute, hour, day and week display
  10. Messages overview
  11. Comments overview
  12. Media overview
  13. Real-time email alerts

 

Insights into social media opinion

Coosto Open has been developed to allow anyone to gain insights into the social media opinion of the online audience. Anyone can now use the opinions of the British people for their own benefit. Coosto Open offers the ability to measure in real-time what people say about a brand, product, market or organisation on social media. The public tool can be used to instantly track what people say about a brand or to measure the effect of a commercial, and can also give insights into the total reach of a campaign on social media and which sites are popular among your target groups. Coosto Open is available in the United Kingdom, the Netherlands and Belgium and can be visited at http://www.coosto.com.

Part of Coosto

Coosto supplies social media monitoring and engagement software to a number of well-known brands in the Netherlands. Among their clients are Microsoft, TUI, T-Mobile, ANWB and Eneco. Coosto indexes real-time messages from Twitter, Facebook, Instagram, Google+ and tens of thousands of blogs, news sites and forums using their own specially developed web archive, which is enriched daily with millions of messages from more than 400,000 sources. Coosto Open is a development of Coosto. More information can be found at http://www.coosto.com

Categories: Social Media News

Improving Global Knowledge is Main Driver for Enterprise Social Networking

Enterprise social networking is the buzz topic in technology circles. The evolution of functions and features that people have been using to communicate for their own benefit are now being brought in to solve business problems. But is Enterprise Social Networking a load of hot air generated by the industry to sell services? Or a technology that big business need to sit up and take notice of?

International SharePoint Consultancy Brightstarr, with extensive experience in this area has conducted a survey of IT professionals to understand what is hot tech and what is hot air when it comes to Enterprise Social Networking.

What is Enterprise Social Networking Anyway?

In businesses that rely on knowledge there is a problem with there being so much digital information now that knowledge does not get passed between people effectively, and this means the business loses out commercially. The problem of growing digital information isn’t new; solutions such as Intranets have been working to tackle this for some time. Enterprise Social Networks are a new tool in the kit, which comes at the problem from a different angle.

Rather than formal, top-down organization of information, these tools allow the employees to organize themselves and communicate in less formal, more flexible means. Like systems such as Facebook & LinkedIn, employees create profiles and list details about themselves, this then makes it easier for other employees to find them by skill or responsibility, or business unit. Connections are made between people with them starting interest/project groups, and conversations over messaging functionality, allowing peers to communicate in the same way they would in person.

The technology empowers employees to make their own connections and work in a collaborative way that suits them better and is more in tune with today’s digital lifestyle. It can reduce the burden caused by email and eliminate blocks to getting the knowledge they need by allowing them to go and get it for themselves.

What do IT professionals make of the technology?

In BrightStarr’s recent survey 93% of respondents included ‘Improved knowledge transfer between geographically disparate employees’ and ‘Increase knowledge transfer within the organisation’ as the primary drivers for the technology. What was also significant was the desire to increase innovation in these businesses using this technology (70%). Companies in today’s knowledge economy are seeing innovation as a way of driving and maintaining competitive advantage.  The other side of the coin here is that companies that don’t implement enterprise social media could find themselves at a disadvantage if their innovation is muted.

What IT professionals are looking for from these enterprise social technologies is to empower employees to find and work smarter with each other, and see themselves as part of one larger organization, rather than just a smaller business unit within it. Both ‘Helping find people by skillset & name’ and ‘Breakdown barriers between organizational units’ were drivers for over 60% of IT professionals surveyed.

Who’s Got Enterprise Social Networking?

With strong acknowledgement of benefits of enterprise social networking you might expect companies to already be well underway with plans to implement enterprise social, however the survey found that less than 10% had already implemented some kind of solution, with only a further 22.5% having a definitive plan. This leaves a huge 66.5% of enterprises surveyed with no solution and no plan either.

What’s stopping enterprise social networking?

It seems that the two biggest blocks to enterprise social networking are coming from concerns about privacy and governance and the management’s attitude to social networking. Will Saville, CEO of BrightStarr explained that both of these objections can be overcome with education.

“Privacy and governance issues with open, user-empowering technologies like enterprise social are a concern for management, but in reality they can be easily overcome with putting sensible precautions and a solid governance plan in place. We find that news stories about public social media misuse can unfairly bias thinking about enterprise social media. Once our consultants have explained appropriate governance the objections disappear.”

There are however financial constraints on businesses implementing these systems. The IT professionals survey showed that 35% had budget restrictions stopping their internal social networking implementation and 40% were struggling to develop models to show ROI from the technology. With businesses still under cost pressures after recent tough economic times the predominantly qualitative benefits of enterprise social media are difficult to formulate into a quantitative financial justification. What price can you put on being able to develop a relationship with a colleague that generates a new product idea, or being able to find the right people to form a team to solve a problem? It may be that we have to wait a few years to see how the stock of the early adopters of the technology perform compared to their laggard peers, but even then will the cause and effect be clear?

More Sociable Enterprises in Future

It seems that even with the problems and objections to implementing the new technology the survey of IT professionals shows an overwhelming tide of businesses pushing to implement Enterprise Social Networking. What this is going to mean in the future is that the typical knowledge worker is going to need to get more and more ‘social’ to do their job. If you want to know more about Enterprise Social Networking BrightStarr have a specific whitepaper that can be downloaded from free from their website which includes more detailed insights into the technology.

Categories: Social Media News

Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement

Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world’s most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.

Powered by Crimson Hexagon’s ForSight platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration, combining Crimson Hexagon’s monitoring technologies with HootSuite’s publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organisations. The application also offers customisable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

“Our partners trust us to know the tools and trends that provide them with competitive advantages and efficiencies,” stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. “{{By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data}}. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives.”

Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:

● Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
● Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
● Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography, and influence score
● Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
● Enable location-based customer service initiatives for targeted campaigns and engagement
● Drive efficiency and time savings associated with post tagging and post
re-categorisation as part of HootSuite’s engagement workflow
● Discover and compare brand and topic influencers with author scoring within HootSuite

“We wanted to create an application that is truly differentiated for our formal debut in the engagement space,” said Crimson Hexagon’s CEO, Stephanie Newby. “HootSuite’s comprehensive social relationship platform, combined with Crimson Hexagon’s advanced text and audience analytics, creates a new digital nerve centre to create actionable marketing insights from social media.”

“With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement,” said Ryan Holmes, CEO at HootSuite. “HootSuite’s custom filters and keyword streams empower organisations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.”

The August 2013 Forrester report, “Driving Toward Social Intelligence Maturity,” reaffirms the value of actionable social intelligence: “The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning,” wrote Forrester’s Allison Smith and Carlton Doty, Customer Insights Analysts. “Propelling your organisation to new levels of social intelligence skill and application is essential for maximising the value of your listening and monitoring efforts.”

To learn more about how Crimson Hexagon’s partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.

Categories: Social Media News

Which Social Network Knows you Better?

How many shops does a first-timer mother visit before buying what is considered the best stroller for her baby? How long does a group of friends take trying to figure out which is the best restaurant where they can go for dinner? How many virtual round-the-world trips does a bride make before deciding where is the best beach to spend her honeymoon?

Today, the vast majority of consumers rely on social networks to find what they are looking for. Forums, Facebook groups and pictures on Pinterest help us when deciding on a product, service, place … However and apart from some isolated opinion, usually we always run into camouflaged and subjective opinions.

Recently, TheRanking.com, a social network that evolves with the user, has created a Preferential user Map”. The most relevant information about a user is not whether he likes football, watches TV or buys fashionable clothes. What is really interesting is to know who is his favorite player, what is his favorite TV series and if he buys clothes from Abercrombie or GAP. TheRanking.com does not gets this valuable information through bored questionnaires that soon will become obsolete, but by immersing the user in a voting game in which he turns a personalized world into a self-expression platform where he can share his interests within the social network.

In TheRanking.com, user finds a community that interacts through the content generated by other users: useful rankings, funny rankings, political rankings … because everything in life can be listed. The votes change and people evolve which makes possible the creation of a Preferential user Map that changes together with each user’s life and tastes.

And where will advertising be at this point? Advertising is the winning horse in all social networks that have been able to implement a business model. Their economic survival depends on the success of these campaigns. That is why social networks have always wanted to know its users by segmenting them sociologically, geographically and most importantly by knowing their tastes and interests.

The idea is not only to provide profiles for brands to enhance their campaigns, but to improve content exposition in order to foster customer loyalty and let them know about products and services that suit their consumption patterns.

In the struggle for user’s knowledge, the war is declared and TheRanking.com is ready to win.

To learn more:

http://www.theranking.com/preferentialgraph

Categories: Social Media News

Social media continues to grow as an influential source of traffic for retail

According to new research from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, social media Websites are playing an increasingly important role in driving traffic to other Websites, including retail Websites and even other social networking sites, at the expense of search engines and portal Websites. As of March 2014, social media sites now account for 7.72 percent of all traffic to retail Websites, up from 6.59 percent in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.

“While search still dominates, social media is becoming a significant source of traffic across the Internet as consumers increasingly use sites like Facebook, Pinterest or YouTube more as discovery platforms,” said Bill Tancer, general manager of global research, Experian Marketing Services. “Many of today’s marketers are leveraging the power of social communities to increase customer engagement and expand their brand’s reach. For retailers, all eyes are on Pinterest.”

According to the report, more retailers are directing their customers to social media within their email campaigns. Ninety-six percent of marketers now promote social media in their emails, and in 2013, Pinterest had the greatest year-over-year increase. Pinterest is now being promoted by 64 percent of brands within emails.

Amazon.com is the top source of downstream traffic from Pinterest, Facebook and
YouTube
After visiting Facebook, YouTube or Pinterest, consumers are visiting Amazon.com more frequently than any other retailer Website.

The top five retail sites downstream from Facebook:

  1. Amazon.com
  2. Walmart
  3. Zulily
  4. Target
  5. Beyond the Rack

The top five retail sites downstream from Youtube:

  1. Amazon.com
  2. Walmart
  3. GameStop
  4. Crutchfield
  5. Target

The top five retail sites downstream from Pinterest:

  1. Amazon.com
  2. Target
  3. Zulily
  4. Walmart
  5. Nordstrom

“Social media continues to grow as an influential source of traffic for retail sites, and it’s important that marketers understand what is driving customers to their Web page,” said Tancer. “Amazon is clearly benefitting from this trend across all of the major social networks. Meanwhile, gaming and electronic retailers GameStop and Crutchfield are top downstream sites for YouTube, which is likely due to enthusiasts sharing videos of game performance and setup, and how-to videos for electronic enthusiasts.”

Social drives more traffic to other social Websites
In addition, social media Websites increasingly are responsible for driving traffic to other social sites. Upstream traffic from social networking Websites rose 20 percent in 2013 over 2012. Despite still driving the greatest share of traffic to social networking sites at 39.1 percent, search engines’ share declined 13 percent year-over-year.

Upstream industries visited before social networking and forum sites 2013 versus
2012
Industry Click share
2013
Year-over-year difference
Search engines 39.1% -13%
Social networking and forums 15.1% 20%
Email services 8.4% 18%
Portal front pages 5.4% -41%
Multimedia 5.0% 41%
Games 2.5% 16%
Software 1.6% 16%
Television 1.6% 74%
Reference 1.2% 28%
Department stores 1.1% 48%
Source: Experian Marketing Services’ 2014 Digital Marketer: Benchmark and Trend Report

The 2014 Digital Marketer: Benchmark and Trend Report is available via a free download at http://ex.pn/PpijOx.

The 2014 Digital Marketer webcast hosted by Bill Tancer can be viewed at: http://ex.pn/P2IFFd.

Categories: Social Media News