Although nearly 60% of social media marketers say their paid social media efforts are most effective for their business, more than half use a mostly organic approach
Video rules among social media marketers and yields better results than pictures, promotions, and articles, according to new survey
Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage.
Twitter is the ideal tool for regenerating twenty-first century writing, according to a recent study in New Writing.
The popularity of social media channels as a tool to engage with employees is waning, according to a survey of over 500 Internal Communications (IC) professionals
Photos, videos & @names in reply Tweets will no longer count toward 140-character limit
Pet owners fueling the rise of pets as pop culture icons
New Chubb Advisory, “When Catastrophes ‘Go Viral’,” Highlights Value of Robust Online Communications Plan and Insurance Protection
The study shows that the people of Kingston upon Thames are the UK’s biggest tweeters
New Dove research shows girls today are searching for a way to make a difference on social media; in fact, 62% of girls wish social media would teach and empower them about body positivity
Important image metadata is not retained in images after upload to some of the most popular social media sites, according to a study by the IPTC
New metrics will provide standardized, third-party measurement of social media conversation about original video programming from TV and over-the-top streaming providers.
Problems of anti-social behaviour, privacy, and free speech on social media are not caused by anonymity but instead result from the way technology changes our presence.
Consumer brands advised to mind their manners on Facebook. Oxford research finds negative reactions to Facebook advertisers who flout social media conventions.
When you open the Real Time Social media counter, a clock begins ticking and the key growth indicators from social media websites are shown by the second.
Half of Execs Say PR Teams Best Suited to Oversee Social Media Activities for a Company
Social Sentinel’s Five Tips to Make Back-to-School Conversations Easier
Multi-Country Ask.fm Study Reveals Evolving Teen and Parent Attitudes and Usage When it Comes to Social Networks
Amazon Fastest Growing Retail Brand on Social Media in Last Six Months Thanks to 1.2 Million New Followers on Twitter Alone
Small Business PR Toolkit, Sarah Ware, offers nine questions to ask before working with influencers on Instagram.