Adobe is about to mess with the PDF concept

Just when you thought you had this infoproduct business cracked, along comes Adobe to mess it all up for you. For several years now, people have been getting used to – and liking – the PDF format which allows you to publish your books online and for your readers to buy them and use them with free software. Now Adobe is set to change all that by introducing “Digital Editions”. This is effectively iTunes for PDF files. In order to read the ebooks you’ll need to have the Digital Editions software and you’ll only be able to read them with that software – they won’t be able to be opened by Adobe Reader. What the folks at Adobe have done is to jump on the iTunes bandwagon. They have seen an opportunity to repeat the success that Apple has had with music, in the printed word area. What Adobe (and Apple) have failed to realise is that they are using technology to fix a problem that doesn’t exist. They want to control our access to copyrighted material – the concept of digital rights. But that’s a 20th Century problem. Nowadays, the business model of copyrighted material is changing. People expect things free. Free music, free books, free digital products. They pay for them via advertising, sponsorship and so on. Forcing people to use something like Digital Editions is bound to fail as it no longer matches people’s expectations. I’m predicting the end of iTunes within five years and Digital Editions won’t last that long.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »