It’s only the end of October and there are nearly nine weeks until Christmas, but if your web site isn’t selling seasonal specials now, you could have missed out already. Some new research on shopping habits shows that 40% of people have completed their Christmas shopping by the end of October. Only 22% of people do their Christmas shopping in December. That means if you are setting up Christmas specials for your web site, you could be too late if you wait until the time feels right. Indeed, you should have added your Christmas specials to your web site back in September.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.