Internet marketers should be selling Christmas presents now

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It’s only the end of October and there are nearly nine weeks until Christmas, but if your web site isn’t selling seasonal specials now, you could have missed out already. Some new research on shopping habits shows that 40% of people have completed their Christmas shopping by the end of October. Only 22% of people do their Christmas shopping in December. That means if you are setting up Christmas specials for your web site, you could be too late if you wait until the time feels right. Indeed, you should have added your Christmas specials to your web site back in September.

Graham Jones, Internert Psychologist

Written by Graham Jones

I am an Internet Psychologist and I study online behaviour. I work as a Senior Lecturer in the Business School at the University of Buckingham. I am the author of 32 books and I speak at conferences and run my own workshops and masterclasses for businesses.