So, Google has bought YouTube for $1.65 billion. Wow! In case you don’t know, YouTube is an online video sharing web site. You can post your home videos up there and anyone can have a peek at them. So why is Google that interested in YouTube? Advertising. Pure and simple. YouTube is only 18 months old, but already 100 million videos are watched every day – that’s 1,157 every second…! Google is arguing that it allows them to organise and deliver “the world’s information”. They also suggest it will allow them to deliver a “more comprehensive entertainment experience”. What they really mean is they can deliver more adverts. Google’s only source of income is advertising. Unless they can distribute online video, Google will be left only with text and graphics based advertising. In order to deliver video adverts it badly needed a proper distribution channel for such material. The YouTube deal provides just what they need. You can expect to see entrepreneurs jumping on the bandwagon fairly soon, producing videos with little content, but lots of adverts.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+