Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon and “geekspeak”. According to the research Internet users have little idea what “podcast” means and have almost no notion of a “wiki”. Three out of four people have no idea of what VOD means – it’s Video On Demand. Nor do they know what PVR software is for – it’s Personal Video Recorder. Considering the research was done amongst people already using modern technology, there must be even more confusion amongst the general population. Technology companies must do more to try to connect with their users. Talking to them, asking them and doing some proper market research would be a start. At the moment, many technology companies appear to restrict their research and analysis to people who are techno-savvy. Talking to some real people would be a good start.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+