Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon and “geekspeak”. According to the research Internet users have little idea what “podcast” means and have almost no notion of a “wiki”. Three out of four people have no idea of what VOD means – it’s Video On Demand. Nor do they know what PVR software is for – it’s Personal Video Recorder. Considering the research was done amongst people already using modern technology, there must be even more confusion amongst the general population. Technology companies must do more to try to connect with their users. Talking to them, asking them and doing some proper market research would be a start. At the moment, many technology companies appear to restrict their research and analysis to people who are techno-savvy. Talking to some real people would be a good start.
Get Smarter About the Psychology of Business
Join me for smart, science-backed tips on how psychology shapes digital business. Short, sharp, and delivered every Saturday at 10.00 am precisely.
And when you subscribe, a free booklet awaits you:
"Five Psychological Factors
That Will Boost Your Website".
👉 Sign up now – and learn to think differently.
Thank you!
You have successfully joined my list of subscribers who receive my weekly business psychology update every Saturday at 10.00 am.
If you do not want to add yourself to another mailing list, then you can get the same weekly material on LinkedIn. Just click the button below.