Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their products were not getting the level of publicity they would have liked. Well, in time for the Christmas shopping rush, Google is about to change. Froogle material is getting incorporated into the main search engine. So too is the experimental “Google Base”, already used by some Internet marketers. What will happen now is that shoppers will be automatically be presented with enhanced search options if they are looking to buy products online. That means Internet marketers who get their web sites organised and set up appropriately for Google are likely to see significant benefits.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.