Google is a superb service for Internet marketers. It helps buyers find what you sell. However, for people selling particular products Google hasn’t been as helpful as it might. Shoppers had to use Google’s side-kick, Froogle for shopping. Since this wasn’t as well known as Google, many marketers found their products were not getting the level of publicity they would have liked. Well, in time for the Christmas shopping rush, Google is about to change. Froogle material is getting incorporated into the main search engine. So too is the experimental “Google Base”, already used by some Internet marketers. What will happen now is that shoppers will be automatically be presented with enhanced search options if they are looking to buy products online. That means Internet marketers who get their web sites organised and set up appropriately for Google are likely to see significant benefits.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+