A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t hold the couple to the deal. However, this story shows that children can easily use the Internet – my son aged six does so and has been surfing the web for a couple of years now. Once they master the mouse, children find the Internet highly appealing thanks to bright colours, movement and the ability to zip from one topic to the next within seconds. And this story also shows one other important factor – children can so easily use the Internet, parents may need to provide some controls to prevent them spending all your money!
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.