A couple from Lincolnshire, UK, had the surprise of their life this week when they found their three-year-old son, Jack, had bought a car from E-bay. And it was not just any car; it was a £9,000 bright pink Nissan Figaro. Luckily, the seller saw the funny side and didn’t hold the couple to the deal. However, this story shows that children can easily use the Internet – my son aged six does so and has been surfing the web for a couple of years now. Once they master the mouse, children find the Internet highly appealing thanks to bright colours, movement and the ability to zip from one topic to the next within seconds. And this story also shows one other important factor – children can so easily use the Internet, parents may need to provide some controls to prevent them spending all your money!
The Internet really appeals to the young
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If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.