Internet marketers in the UK – do they know something the Americans don’t?

A study just published on search engine advertising reveals that UK-based Internet companies are spending more than twice the amount per user as their American counterparts. In the USA, advertisers in 2006 will have spent $37.78 online for each Internet user. In the UK, advertisers will be spending $83.33 for every person who uses the Internet. So why is there such a large discrepancy? Do the advertisers in the USA know something companies in the UK don’t? Or are the British firms one step ahead? In the depths of the report you find a possible reason. According to Atlas Solutions who conducted the research lack of effective measurement may well be to blame. And that could be a British trait. One thing I’ve noticed at conferences on Internet marketing is how the US marketers measure everything, whereas many of the British marketers I meet talk about measurement, but don’t do it. Could it be that the US advertisers have more data at their fingertips and therefore know that they don’t need to spend so much? If so, it’s worthwhile noting that measuring your web site fully and completely is the only way to know whether or not you are doing the right thing.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »