What is a perfect web site?

If you were to look at a web design magazine these days you would notice that the web sites being hailed as “suberp”, “perfect” or “brilliant” are full of images, multimedia, clever bits of technology and so on. But when you ask Internet users, outside the web design industry, you get a very different answer as to what is superb, brilliant or perfect. New research conducted for Rackspace suggests that the most important feature in a great web site is clear and easy navigation, followed by a straightforward design. In other words, the trends in the design industry for “clever” web sites are the exact reverse of what people want. You can read the details of the survey in this press release on the formula for a perfect web site. If you want to check out your own web site and how well it scores against that formula, send your visitors to this handy tool where people can rate your web site. Naturally, I’d be grateful if you would go to that page and score my web site and let me know the results by adding a comment to this posting. Thanks.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »