The annual Mediascope survey confirms that the Internet is fast becoming a “lifestyle” thing. By that I mean it is being incorporated into everyday living for many people; as normal as watching TV, reading a newspaper or driving to work. No longer is the Internet seen as something “new fangled”. The survey actually shows that social networking, Internet telephony and online forums are the drivers behind the growth in broadband uptake. What this means is that people now view the Internet as a means of keeping in touch with people, rather than just an information resources. For businesses, this holds out tremendous opportunities. Firstly, precious few web sites have exploited the interconnectivity that users are craving. Secondly, its relatively simple and low cost to achieve. That means if you can create a way of connecting people in your niche, you are likely to be on to a winner. And if you think that’s fanciful, just remember Friends Reunited..!
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+