Today’s Guardian newspaper in London, England, says that companies can no longer ignore online marketing. According to a report in the “Inside Marketing and PR” section, Leo Ryan, a partner in Ryan, Morrison & MacMillan said: “Every company and every brand is now realising that online simply has to be a part of their marketing mix.” But the report goes on to point out that finding people with expertise and experience in online marketing is very difficult. What’s clear is that there is a growing demand for Internet marketing experience in large companies, but very few people who can fill that gap. Getting expertise in online marketing is a clear way to getting promotion at work because of the skills gap that exists. Finding out more about Internet marketing is another good strategy in ensuring career progress. Clearly what will happen is that promotions will go to people with experience of Internet marketing. If you want to get on in today’s world, you need to understand Internet marketing and PR.

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