Business survey reveals poor use of Internet marketing

A survey of small businesses in New York has revealed a pretty poor usage of Internet marketing techniques. The research involved 600 businesses and found that two thirds of them use the Internet to increase sales. But the data also reveals that most of the respondents have a strategy of “hope” rather than any practical use of good Internet marketing. For instance, 65% of the companies don’t optimise their web sites. Only two in ten use an pay per click advertising. This is in spite of the companies in the survey claiming that the Internet was a key marketing channel for them. The data implies that most firms are setting up a web site and then hoping it will produce increased sales. That’s the same technique as producing a pile of printed brochures and leaving them on a street corner. What’s more worrying is the fact that the survey showed that even in the next six months most companies don’t plan any changes. There is obviously a significant misunderstanding in business as to the role of the Internet in helping to increase sales.

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
YouTube is not as clever as we think. It is biased and poor at determining what you should watch. "How YouTube’s Al… https://t.co/Q0llaBynb7 - 18 hours ago
Graham Jones
Web Statistics
Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too