A report out today suggests that online retailers are losing millions of pounds each year because their sites are not accessible enough. What that means is that people with disabilities, such as sight problems, or a lack of an ability to use a keyboard, are not able to use many shopping sites. This means that retailers are losing out significantly. Millions of people with disabilities could be shopping online, but aren’t. When you think of it, the Internet is the perfect place to go shopping for those with disabilities. So it makes sense for retailers to adapt their sites to make that possible. However, few sites are accessible, in spite of legislation which requires it. They may not wish to stick to the letter of the law, but to avoid changing web sites is simply refusing cash. And that should be a big incentive for Internet retailers to change.
Internet retailers need more accessible sites
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If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.