Graham Jones

Future of Internet selling looks, well, different

People who sell information online could be facing a bleak future. At least that’s what you might think if you had a peek at everyone’s prices and compared them with the fees they charged a year or two ago.

For instance, two years ago a typical ebook was $97, now it’s more like $17. And before you know it, such titles are being snapped up on Ebay for $2 or less. DVDs or videos that used to be $297 can now be seen via YouTube for zilch. Information providers are going through the same period of woes that the music industry went through a few years back.

So, does the future of information selling look bleak? No, not if you take into account views being expressed at the OECD forum on the future of the Internet. The idea is that everyone who has Internet access pays their service provider an extra $3 a year. That would then provide a “fund” for content providers to be paid from.

In other words all information – including commercial items like books, movies, and so on – would be available with a single click. Anything you like would be paid for within your annual broadband fees. This is an interesting idea and one which many people already use without realising it. Your daily newspaper may cost you 45p or 65p in the UK, but that’s the money you pay the newsagent for selling it to you. The millions of pounds it costs to run a newspaper can’t be funded by the cover charge. Instead, advertisers fund the newspaper and when you buy an advertised product, a proportion of what you pay to the company is put into a “media buying” budget which then pays for the newspapers.

So, the model is not new or revolutionary. But by extending the idea to everything sold online it will mean that you will no longer need a shopping cart, or the ability to accept credit cards. PayPal would die a death and “swapping” sites would become the norm. Plus you would need to become an approved and registered supplier of information so that you could claim your share of the “content fund”. Oh goodness – do I sense “jobs for the boys” in Government departments round the world…?

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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