Postal workers are out on strike – the second time in a week – which means we have no post. Not only will people who have birthdays this week go without cards and pressies, businesses will lose cash because orders will be delayed or cheques won’t arrive on time.
However, many Internet businesses are thumbing their nose at the postal workers because they feel that post is out-dated and not relevant to the modern, online world. Oh how wrong they are.
I’ve been asking people over the past few days about the postal strike and its impact on business and almost everyone has told me that the strike has had no effect. But the lack of post should open an online business owners eyes to all that missing potential. If you take a listen to my two minute podcast you’ll hear why I believe the postal strike shows that many online businesses are not making as much money as they could be.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+