If you sell anything online, you need a secure web site. But you also need security in your office or in your home office so there is no way that anyone can collect your customers’ details. If a customer’s details can be hacked into on your web site, or they can be stolen from your files in your office, you significantly reduce the chances of future sales. That’s because a new survey of online shoppers shows they will shun any Internet store that has weak security. More than half of people in the survey said they would stop using any online store that had a poor security record. So, avoid a major hit on your sales by reviewing your current security procedures and those of your suppliers. It might be too late if you wait any longer to ensure your Internet marketing is fully secure.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+