Internet marketers appear to think that all they need is a product and a web site and “hey presto” the money will start rolling in. Well, it doesn’t work like that. Just like any other business, Internet marketing requires careful planning, constant attention and testing.
Nowhere is the “lazy” approach to Internet marketing more obvious than in “affiliate marketing”. Here people appear to believe that all they need is a link to an affiliate product somewhere on their web site and they will “make money while they sleep”. But just like any other product, it needs work to generate cash from any affiliate relationships you have. One Internet marketer I know of has over 10,000 affiliates but only ten of them are making any money out of his products. The rest are just lazy, imagining that the link they get is enough to sell stuff.
Even people who are not marketing affiliate products appear to believe that buyers will come flocking if all they do is make their stuff available. But no business has ever succeeded n this way. It would be rather like a new shop opening in town, but the owners not telling anyone about its existence. They would soon close down.
Most new businesses fail within the first year of starting up. Bank managers will tell you time after time this is because the owners did not put enough effort into marketing their business. It’s the same online; laziness is the real reason why most people do not succeed in Internet marketing. Either they are not putting enough effort into planning or they are not doing enough marketing, including blogging, PR, articles, link exchanges and so on. People are not going to come rushing to your doors, you have to go and get them.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+