Respond to communication changes or lose out

Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she ran up by texting her friends on her mobile phone. During one month she sent a whopping 6,807 text messages and made the news in her local paper as a result.

Teenagers clearly love texting. They also love instant messaging, several studies point to the fact that people under the age of 24 prefer instant messaging to email. Like texting, instant messaging leads to instant gratification. “Grown ups” used to get that because most of their communication was face to face. But now with our global connections and our increasingly solo lifestyles, such instant gratification of communication is difficult. Indeed, this may be part of the interplay of factors which are leading to increased levels of depression in older people. We just can’t get the instant gratification we need of our communications any more.

Younger people don’t have that problem; they have worked out that technology provides the answer to the psychological need for immediate feedback on what you are saying. Texting and instant messaging both do that, even if your connection is with someone on the other side of the planet.

But this has important implications for Internet marketers. Increasingly, people who you are trying to connect with and sell to are not using the traditional tools you are using, such as email, phones, faxes and so on. Instead, they are relying on instant messaging, texting and so on. One problem with the increasing dependence on instant messaging is the variety of systems available such as those provided by Microsoft, Yahoo and Google. If you are on Google and your contacts are on Yahoo, you can’t connect directly. However, Meebo provides a solution to this. All you do is sign up for a Meebo account and you can connect with people on any instant messaging system.


Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones


Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
RT @SteveHeadSpeaks: Thanks to @GuidesForBrides for having @ChrisHeadMagic at #ukwedconf @MiltonHillhotel learning from the best @grahamjon - 22 hours ago
Graham Jones
Web Statistics
Cover page of free report

Weekly Online Business Advice


Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too