Women prefer web sites to advise them

Women prefer web sites to help advise them in making purchasing decisions. New research shows that over half of women will take the advice of a web site over the information provided by friends or family.

In the past people generally took the advice of friends, family and colleagues first, only using the web as backup or for confirmation. Now it seems that the credibility of the web is greater than that of the people we know. Earlier studies have demonstrated the fact that in the past business people tended to refer to their contacts for advice and information. Similarly, they now go to the web first, only referring to people they know if they can’t find what they want online.

What this means is that your business can no longer afford to simply have some kind of brochure site. It needs to have a range of credible advice and information available online in a variety of formats. People are making decisions based on advice and information they get online, rather than the ideas they get from their friends and colleagues. Your Internet “footprint” is even more important than ever, it seems.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »