Hardly anyone is social networking

People all over the world are logging onto to social networks. At least that’s what you would believe if you looked at the media coverage of things like MySpace and Facebook. However, new research from Nielsen NetRatings suggests something altogether different.

According to their latest analysis less than one in ten people who use the Internet are actually visiting any of the social networking sites. Even though the number of visitors is growing, it still represents a minority of web users. In other words the “fuss” about social networking does not represent the degree of usage.

While MySpace and Facebook battle it out for being the “top dog” in social networking, the rest of the world is happily going about its business without even bothering with either of them. Meanwhile “behind the scenes” of the big push of such general social networking sites, smaller, more specific social networking sites are being built. Social networking sites for instance like Bounty, for new mums which appears to attract a significant slice of mums-to-be. What might be called “vertical market” social networking is gaining more audience share than general sites like MySpace.

Rupert Murdoch may have sunk tons of cash into MySpace and, for all we know, may be making a return on his investment. However, it is more likely from these figures that more profit will be made from niche networks, rather than general ones. People rarely connect generally – there is always some common interest they share. Owning a collection of niche social networking sites will be more profitable for a big company than owning one general site.

On the other hand – you could always start your own social networking site for your own niche. Several pieces of software now exist to enable you to do this relatively easily. Ning is proving to be highly popular and so too is KickApps – both worth a look.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »