You will soon connect to the web via a wall

Visitors to museums may soon be able to read information about exhibits on their mobile phones. The label in front of the item they are looking at could simply have a special form of barcode upon it. They then hold their mobile phone camera in front of the barcode, press a button on their phone and within seconds they will be connected to the most relevant Wikipedia page for that exhibit.

Sounds a fanciful idea? Well, it’s already happening. The concept has been put together by Semapedia.


All you do is insert the web page (URL) of the Wikipedia article you want people to know about. Semapedia then produces a set of labels for you in Adobe Acrobat PDF format. These labels can be attached to anything – displays, walls, vans, documents you hand to people – anything that’s physical. All the viewer then does is scan the barcode with their mobile phone and instantly they are connected to the Wikipedia page you want them to read.

The possibilities for this for online business are huge. You could set up Wikipedia pages relating to your business and then direct people to them via a physical product. Clearly, the system only uses Wikipedia at the moment, but the notion of a mobile phone readable barcode linking to web sites means that it will be possible to extend this beyond just encyclopaedias.

For instance, say your products all contain the barcode. This could be linked to an order page on the web. Anyone who wants a copy of your product, or needs a replacement, just runs their phone over the item and then clicks on the “buy” button. No searching needed (watch out Google…!).

The connection of the Internet to the physical world is only just beginning. But you can be sure it will change the way we do business and the way people use the Internet. Plan for it now, or lose out.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »