Internet Marketing :: It’s all about psychology

Yesterday the Professional Speakers Association ran a special session on Internet Marketing for its members in London. There were three speakers – I was one of them – but for the entire session there was almost no reference to technology or specifics of web design, search engine optimisation and so on. Instead, web profitability expert Damien Senn reminded people that their web sites need to provide free information, to meet the psychological principal of reciprocity. He also pointed out that web sites need to help your audience like you as a an individual and provide the necessary authority for people to build trust with you. Another speaker, Chris Clark also suggested that psychological factors were significant in helping you ensure your boosted your online profits. He said you should check your web site so that it doesn’t provide barriers to a reader’s involvement, for instance not having “registration” prior to purchasing anything. Apparently, requiring readers to register as users prior to buying almost completely kills of any hope of sales at all. So, at yesterday’s meeting, people will have expected me to talk about some of the principles of Internet Psychology, but to hear that two independent web profitability and Internet Marketing experts were also saying you should pay attention to the psychology of your web site, there seems to be a running theme. The technological side of Internet Marketing and web design is often over emphasised. What’s important is how you connect with your readers. Concentrate on that first, leave the design and technology aside as it is much less important.

Like this article?

Share on Twitter
Share on Linkdin
Share on Facebook
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »