Think small for Internet business success

Small business owners are at a real advantage online – providing they emphasis their “smallness”. Many people set up an online business to help them look big – but this could be working against them according to a new study in the USA.

It seems that people trust small businesses more than they trust large businesses – and trust is a measure of how likely someone is to buy from you. So, you stand a greater chance of getting purchasers if you are small.

The study also revealed that it is the combination of price and customer service that leads to more trust. Low price combined with high levels of service are more important to people in terms of engendering trust. High prices combined with low service is a real turn off for potential customers.

The worst problem for online business owners is that Internet businesses are the least trusted of all. Few people actually trust online businesses compared with traditional bricks and mortar businesses. Hence it is essential for anyone running an online business to generate trust.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »