Your Mum is frightened of the Internet

Mums all over the UK should have had a peaceful and enjoyable day yesterday – Mother’s Day, of course (hope you didn’t forget!). Many of the nation’s Mums will have received flowers and chocolates, of which a sizeable proportion will have been ordered online. Indeed, without online florists and present delivering services, many Mums in Britain might have gone unloved yesterday.

However, new research shows that we are now living in a world of “divided Mums”. Some mothers, according to The Observer newspaper are now dependent upon the Internet to help them survive as parents. Not only do they find useful advice for being a Mum, the social aspects of the Internet can often help them feel less alone.

But, at the same time ,we discover from a study commissioned by Post Office Broadband that nine out of ten women aged over 50 are afraid of the Internet. Many of those over-50s will be Mums, of course. So, on the one hand they use the Internet for parenting information and social support, yet on the other hand they are scared of it.

It looks, from the data, that this is an “age thing”. The Mums most scared of the Internet are those who are older. Younger Mums appear confident and more accepting. Almost certainly this is about anxiety induced by lack of familiarity. We are always more worried about those things which are least familiar with. So, what does this mean for those of us who use the Internet daily? It means the best Mother’s Day present you could have given would have been a lesson in using the Internet. It would have reduced your Mum’s fears of the online world – and allowed her to gain those social benefits of the Internet. Even better – it’s cheaper than flowers. Have you seen their prices….?

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »