Should you worry if your online social group isn’t very active?

Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant rate..!

However, new research suggests that the “lurkers” (the people who just read the group, but don’t contribute) may actually be getting something out of it. So  that means you group will have influence – even if only a handful of people actively contrbute.

The research was published recently in the Journal of Medical Internet Research and it found that lurkers in health-related forums did gain benefit from simply reading material. Indeed, the results show that “lurking” has the same effect as actually taking part. So much so that therapists may even recommend reading forums as a kind of therapy.

Although the study was restricted, it does point to the fact that merely hanging around on the sidelines of a group can provide a benefit. As a result, if you run a social networking site or lead an online club or monitor a forum it may well be that you don’t need to concern yourself with getting more active participants. It seems your group is having its effect anyway, even if few people contribute.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »