Online retailers do not know if their techniques work

Internet retailers are trying all sorts of techniques to sell stuff online without any real knowledge as to whether their techniques are likely to work. That’s the conclusion you can draw form research conducted by Cormetrics which reveals that few people selling via the Internet actually analyse what they are doing.

Even worse, the Coremetrics study shows that Internet marketers are planning to add more techniques to their “mix” of activities – without even knowing which, if any, work. It all smacks of desperation and unfocused, unplanned thinking.

Alarmingly, the people at Coremetrics have analysed the web sites of famous name retailers who have “gone to the wall” recently. Guess what? The companies that have folded had a pretty dreadful online presence too.

So, what does this all tell us? It suggests that you will do better with your web site if you take a break and get on with some planning and analysis. Only then will you be sure as to which online techniques work for you in your market. Otherwise you will be flailing around hoping that something will work. And it might not.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »