Online retailers are in a mess

Online retailers are in a state. For weeks now they have been buoyed along by the theory that thanks to the recession people will flock to the Internet to buy things. Predictions even include the notion that online sales will rise by 11% this year – in spite of the … Read more

Your Easter break could cost you

Are you in the middle of your Easter break? Having a nice relaxing time? Eating lots of chocolate and maybe going to church? That’s great – but take care; while you are off on your four-day break, your competitors are grabbing your customers and getting them to spend money with … Read more

Internet shoppers plan to spend less in 2009

Internet shoppers are planning to spend less in 2009 than they did last year, when they forked out a staggering £20bn for online products and services. According to a new study, almost half of people currently shopping online say they will be spending less via the Internet in the coming … Read more

Internet retailers fail to learn

Online retailers have failed to listen to their customers. The latest research on Internet retailers shows that they have changed almost nothing on their web sites – even though they were told a year ago what consumers wanted. For instance, customers want 0800 or toll-free numbers on the web site. … Read more

Online retailers do not know if their techniques work

Internet retailers are trying all sorts of techniques to sell stuff online without any real knowledge as to whether their techniques are likely to work. That’s the conclusion you can draw form research conducted by Cormetrics which reveals that few people selling via the Internet actually analyse what they are … Read more