MMC Learning has launched the Diploma in Digital Marketing qualification accredited by the CAM Foundation and Awarded by the Chartered Institute of Marketing. The course is delivered through a unique, flexible study, video e-learning package designed for working professionals.
Business professionals are now taking the Diploma in Digital Marketing course through either distance or blended e-learning, enabling them to study when and where it suits them. With high quality online tutorials with specialist videos and the constant support of tutors and course management staff, this qualification promises to be an excellent addition for those interested in advancing into the Digital Marketing arena.
Click here to play a short video explaining more about the Diploma in Digital Marketing http://www.diplomaindigitalmarketing.com/
“By gaining an understanding of the digital environment, I have been able to adapt and change our digital marketing strategy. This has increased performance and conversion rates, bringing about additional return on investment,” says Samuel O’Prey, Marketing Manager.
As well as covering the theoretical aspects of Digital Marketing, this Digital Marketing Qualification will provide learners with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at web analytics, legislation, regulation and codes of practice.
The newest of MMC Learning’s digital marketing courses is ideal for those wanting to work in Digital Marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing is and how it relates to the marketing industry and to turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today’s digital arena.
There are three units covered in the Diploma in Digital Marketing which are assessed by 3 separate assignments which will often be based on various findings and recommendations within your own company (or a company of your choice).
Unit 1 - Digital Marketing Essentials
Unit 2 - Digital Marketing Planning
Unit 3 - Marketing and Consumer Behaviour
Each unit of this qualification can also be studied as a standalone award e.g. The Digital Marketing Planning Award (previously CIM eMarketing Award).
A number of busy individuals have already enrolled on the Diploma in Digital Marketing for the next start date. Some of these are returning learners who have previously studied the eMarketing Award with MMC Learning meaning they now only have to study Units 1 and 3 in order to gain the Digital Diploma. Many have been drawn back by the constant contact and one-to-one support offered between learners and eTutors.