If you’ve tried blog marketing before, you’ve probably realized it’s not as easy as you might think. It takes a lot of strategizing to see results and is definitely not a onetime thing or a set it and forget it process. While it can be a hassle, if you don’t market your blog, you probably won’t receive many visitors. Since that’s likely the purpose of your blogging in the first place, it’s critical to success.
Whether you blog for business or blog for pleasure, blog marketing online can be as easy or in-depth as you want. If you’re looking for the easiest ways to market your blog, the four tips in this article can dramatically grow your readership while keeping things simple.
Create New Blog Posts Often
The quickest way to lose readers is not updating your blog frequently. You’ll gain repeat readers who will visit your blog regularly if you post often. If you only post once or twice a month, readers will quickly lose interest in your blog. Be consistent with your postings, whether you choose to post every day, every other day, or weekly, so your readers know they will always have something to look forward to when they visit your blog.
Include relevant keywords in your posts to increase your rankings in the search engine results. Also consider linking to outside sources whenever you come across something that may be of value to your readers. This a great form of blog marketing that will add to your credibility as an excellent source of information. It will also keep readers coming back for more of your good advice and recommendations.
Make It Easy For Readers To Subscribe
Encouraging your readers to subscribe is one of the easiest ways to maintain and increase your blog traffic. By subscribing, your readers will get an automatic email of your new blog posts. In addition to getting your new blog posts to your active subscribers, you also make it easy for your subscribers to forward your blog post to others, which can dramatically boost your traffic.
Having a ‘subscribe to posts’ button is usually not enough to attract subscribers. Some people are so used to seeing subscribe buttons, they don’t even really notice them anymore. Others don’t understand what clicking your subscribe button really means, so they won’t click. The easiest way to gain subscribers is to invite them. Write an invitation next to your subscribe button and at the end of each of your blog posts. Something simple like “If you like my blog, just click the subscribe button at the top of the page and you’ll receive an email each time I post something new” will work just fine.
Leave Comments On Other Blogs
If you’re a blogger, you probably read other blogs in your field of interest. Make good use of the time you spend on other people’s blogs and increase your blog marketing online by leaving comments that link to your blog. Leave useful comments that intrigue readers to click to visit your blog instead of general comments like “Great post. Thanks.”
Acknowledge Blog Comments
Whenever someone leaves a comment on your blog, acknowledge it by responding to it on your blog or by visiting their blog and leaving a comment. Not only will this show how much you appreciate the commentor for taking the time to read your blog, but it also makes your blog appear active to other readers. It puts an actual person behind the blog and gives it the impression of being alive and popular. Failing to acknowledge comments can even discourage readers from continuing to visit your blog as everyone appreciates acknowledgement.
When it comes to acknowledging negative comments, just remain professional and avoid posting an angry response. The more helpful you are in your response, the more your readers will respect you and your blog. Besides, everyone knows some people post undeserved negative comments specifically to try to get an angry response. If you don’t let these comment posters have what they want, they’ll usually move on to annoy another blogger.
These simple blog marketing online tips can help you increase your readership. While there are many more in-depth methods of blog marketing, these four tips are a great place to start building your blog.
About the Author
Chris Harmen writes for blog marketing agency .COM Marketing. They specialize in comprehensive blog marketing online that drives traffic, establishes audience trust, and increases profits through the power of blogging.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+