Selling online has become a very popular thing to do for companies of all sizes. This popularity has led to many market places becoming very competitive which is turn making it harder to create sales. There are however many things you can do to increase your market share online which will increase your sales.
Here are some top tips to make sure that you are getting the most from your website:
Regularly check out what your competitors are up to with regards to special offers and the products they are offering. By checking your competitors you can also compare prices to make sure that you are competitively priced at all times.
Also take the opportunity to see how your competitors are ranking within the search engines result compared to yourself. If you are ranking a lot lower then you could be missing out on traffic so it would be a good idea to consult an SEO company specialising in improving your positioning on the search engines.
Pay Per Click Campaign
If you haven’t done this yet Pay Per Click is a great way to achieve new levels of traffic to your website. The most important thing is that the traffic is well targeted because you get to choose the keywords which you feel best suit your website and its products.
The search engines that offer this service are currently Google and Bing. Your adverts will appear in the sponsored section of the search engine results page which can attract high volumes of traffic, all of which are users who specifically searched for your key terms.
You can easily cap the budget of how much you would like to spend by limiting your spend to daily. This way you will not exceed your budget and be in complete control. For many it could be a good idea to employ the services of an SEO company who will be able to take over the management of your Pay Per Click campaign and keep it at a manageable level cost wise.
Get Your Website Linked To A Price Comparison Website
Price comparison websites achieve high levels of traffic from consumers looking to get the best prices available. The main price comparison websites are Ciao and Shopzilla. In a competitive marketplace it is a very good idea to link your website up to one of these, it will help you to achieve more click through’s especially if you are the lowest price for a certain product.
By doing this you can also see how your prices compare against your competitors and what you can do to make yourself more competitive.
Consult An SEO Expert
If you feel your website is underperforming and not achieving the levels of visitors it could be or not ranking highly enough within the search engines then consulting an SEO expert could just be the answer.
An SEO expert will review your website thoroughly and make recommendations on the following:
- On Page optimisation – Keywords, page titles and page descriptions
- Links – How many inward links your website has
- Design – Is the design right for your market
From this they will be able to recommend a suitable campaign designed to help your website which will cover some of the following:
- Link building
- Social bookmarking
- Press releases
- Article releases
- Sitemap submission
- Website analytics
- Keyword research
- Social media marketing
- Competitor research
Consulting an SEO expert can dramatically increase traffic and sales so is well recommended, try and stay away from SEO companies who guarantee top of the search engines in no time as in SEO terms there are no guarantees just hard work.
Use Social Media
Social media is a great way for you to connect to your customers. By using applications such as Twitter and Facebook you can drive your company message across to existing customers and potential new ones.
Social media helps to spawn an idea out to thousands of people if used correctly. Setting up a Facebook business page and loading it with images and content not only attracts fans but it also gets indexed by Google so will rank within the search engines.
Twitter is great for micro blogs containing links to your website, this helps you to gain access to many people who are within your market place and also interested in your products.
Social media can also help you to understand what is new in your trade such as exciting new products and offers.
By following these simple tips you can increase the performance of your website and the sales of your products.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+