By Tahire Khan
Creating a Facebook fan page only takes minutes to do and it is an incredibly cost effective way to build an audience of targeted and interested users, and what’s more you can communicate with them regularly for free.
If you’re serious about social media, here are my 5 top reasons to build a Facebook fan page for your business.
1. It’s completely free.
There are no direct costs involved, other than your time which is negligible because creating your Facebook fan page is easy to do and only takes minutes.
2. There’s no password protection.
Unlike the rest of Facebook which sits behind a password protected user login, your fan page is completely public with no password login, making it search engine friendly and easy to access and index by the bots. So optimize your page for your target keyword and generate some SEO traffic!
3. Build a fan club of hot prospects.
The great thing about a fan page is that it allows you to send updates to your fans which is a great way to of building a database of hot prospects. You can then send out relevant messages, updates, product news etc to your fans.
4. You’re the boss.
You have full control of your Facebook page and can send messages, edit or delete sections and completely control the information you display. This is of vital importance with such a public / exposed channel.
5. You get the power of viral.
When a ‘fan’ joins your Facebook page, it is normally published in the fans own News feed so that their fans can follow what they are up to, who they are also fans of etc. That is of course assuming that your ‘fan’ has not turned this feature off. This is a great of way of getting your message to go viral.
So what are you waiting for, it’s only going to take you a minute to set up and is incredibly easy to do. Simply go to the Facebook fan page site, add some information, add a URL, upload your company logo or an avatar whatever, and you’re good to go.
Tahire is a freelance Online Marketer specializing in results led online marketing strategies and optimization for SEO, search engine optimization, PPC, social media and email marketing; and is the founder of online marketing blog, http://www.BlogOnlineMarketing.com.
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Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+