Unless you have been living under a rock, you will undoubtedly know that social marketing is an important aspect of your online marketing strategy. It is important that you connect with your customers where they live. Meaning, social sites.
Unless your business is geared to seniors, chances are they will look for you in other places besides the search engines. While it is important to be found in the search engines, referral traffic is quickly gaining ground for driving traffic to your site.
How do you make your site more social?
1. Display the details of your company Facebook, Twitter, LinkedIn, etc. accounts on the front page of your website and on your blog. If you do not have those accounts yet; Boy do you have some catching up to do! Get on over there now and set up accounts.
2. Make sure your site has an RSS feed. The easiest way to do this is through a blog since RSS is built right in to many of the blogging applications. If you don’t then have someone create the feed for your website. If you do not know what an RSS feed is, it is a means to syndicate your site content. This allows users to create feeds from sites that interest them so they can get updates in their email or in their feed reader sites. Now think of how many more conversions you would make if your discounts, sales and newest release products were sent out to your subscribers?
3. Be sure to have a business blog and keep it active with regular updates. This will allow you to interact with your visitors as well as make content creation a breeze. You do not need to pay a web designer every time you want to add an update to your website. It is quite easy to do yourself with a blog. Consistency here will pay off. Do not just blog on occasion. Think of it as a daily duty. You just may find you enjoy it.
4. Make your website mobile friendly. You do not have to develop iPhone apps, just be aware of the fact that you should keep your site load time down and limit the use of bandwidth hungry graphics and scripts. Keeping your design simple will allow more mobile users to surf your site.
By doing these 4 simple steps, you not only can connect more easily with your tech loving customers, you will show them that you are in tune with their needs and are up to snuff when it comes to following the marketing trends. Young adults today do not want to do business with companies that are stuck in the 90’s. Keep up with the times and your customers will reward you by sharing your site with their friends and followers on the social sites.
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