As soon as a website is launched, it has millions of competitors.  If a business wants to be successful online, it is necessary to conduct a great deal of advertising to create online presence.  To prevent small businesses with limited marketing budgets from getting lost in the masses, 1&1 Internet Ltd., (www.1and1.co.uk), a global leader amongst web hosting providers, today launched a new service to bring more opportunities to smaller SMEs through search engine advertising.

The 1&1 Search Engine Marketing Service (SEMS) is 1&1’s affordable, professional solution for small businesses to assist them in the use of Google for marketing their products or services.  It bolsters their presence on the web and provides them with a tool that has previously been effective only for top advertisers.  Along with the long-standing popularity of online marketing, the high success rate makes search engine marketing an ideal method of advertising.  It is common that consumers use suggested links that are found at the top of Google results to find a company website. People who are researching online are often looking specifically for one thing and have concrete needs requiring them to find certain products or services.  Even if an advertisement is only seen once by a customer, the company’s brand awareness will improve.  The 1&1 SEMS will not only create direct leads for a company, but will also help a business develop and maintain its brand with the online public.

Using such an online marketing service will free up SME owners to fully concentrate on their business.  After an initial start-up call is held between the client and 1&1’s Search Engine Marketing team, the in-house team of experts is available to fully assist customers with the  online marketing process covering areas from choosing keywords to the set-up and optimisation of a website for an online marketing campaign.

A status report regularly informs the business owner of all relevant details surrounding their online campaigns including total investment, costs per click and the campaign’s overall performance.  Such information helps to monitor the effects of their web-based marketing strategy.  Adjustments to monthly marketing budgets can be made through the 1&1 control panel, providing customers with the flexibility to alter their spending on a specific campaign or halt it completely for a specific period of time.  This service is available starting at £29.99 per month+VAT with a one-time set-up fee of £79+VAT based on a 3 month contract term.  For more information, please visit www.1and1.co.uk

Since 2000, 1&1 has been at the forefront of promoting and driving the use of the web by UK small businesses.  As a global leader among web hosts, 1&1 is well placed to deliver a high quality service to its customers.  The company currently holds over 10 million customer contracts worldwide and manages over 11 million domain names.

For more information visit the website at www.1and1.co.uk

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