Graham Jones

Food Retailer Web Shopping Cart Gives Small and Medium-Sized Retailers the Edge

Today Web 2 Market launched its latest software product – the Food Retailer Web Shopping Cart. By adding dozens of food retail industry-specific features to the AbleCommerce platform, it allows retailers of any size to compete with the big boys. This new ecommerce package has now opened a new distribution channel to merchants who couldn’t afford it just a year ago.

“Technology is the great equalizer,” said Allan Soave, VP of Sales & Marketing at Web 2 Market. “A few years ago, features like multiple shipping addresses, social networking integration and mobile browser support would have been $200,000 projects. Now they can be part of a solution starting under $10,000,” he added.

The Food Retailers Web Shopping Cart has features for online buyers like perishable food shipping options, customer selectable delivery dates, gift messages, delivery messages, gift certificates, recipe management and ingredients display. The package offers a host of other features that leading edge shopping sites need, like cross-selling and up-selling, a Web 2.0 interface, back office integration, order management, customer management, email marketing, personalization, multiple types of product navigation and search, reporting and search engine optimization and much more.

To help explain the features, Web 2 Market has set up a web site for the product: Each feature includes a description and screen shot.



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Press Release Writer

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