AOL, Inc. (NYSE: AOL), in partnership with Nielsen, today released results of a new research study revealing online content is the connective tissue for Internet users with 27 million pieces of content shared on a daily basis. Results also show 53% of time spent on the Internet is directly attributable to content consumption, and consumers’ social graphs play a key role in sharing content with email as the primary sharing tool (66%). Nearly one-quarter of all social media messages contain links to content.
Burke added, “As we continue to spend more time interacting, engaging and sharing content within our social graphs, marketers have the opportunity to be an integral part of the consumer conversation.”
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- Marketing to Women: Why Do You Share Content? (jamiedunham.wordpress.com)