Graham Jones

Information Overload is a myth

Today on the Internet there will be enough blog posts written to fill the pages of Time magazine for the next 770 years. The data that the world adds to the web today will fill 268 million DVDs, which would be a pile of around 400 miles high. Who said we don’t have lots of information around us?

The notion that we are drowning in an ocean of new information is a common one; keeping up-to-date with everything is difficult to do with so much new material being made available every day. Coping with the “information overload” is something for which there is…er…plenty of information on…!

However, it is not true. In spite of all the information we are not drowning in it. Indeed, new research suggests we have excellent strategies for coping with the massive amount of information now available to us. According to this study it seems that the only people who get flummoxed by all the extra material around them are those who don’t use the Internet very well or very much.

In other words, far from the Internet providing so much information we get bogged down, it seems that the Internet is actually providing us with a tool which enables us to manage that information in much better ways than before. That suggests that the more you use the Internet, the better you become at dealing with the information explosion. So, far from wasting time online reading “stuff” it seems you may actually be better at managing it all than those people who complain you spend too much time online.

Once again this is a study showing that the Internet has a hidden benefit which the critics do not see; the web helps you manage information in better ways in spite of there being more material to choose from in the first place.

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
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Graham Jones

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