International guide to social media launched by TranslateMedia

TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.

The interactive guide gives information on social media use by country or by region, including:

• An overview of social media in each area
• The main social networks by user numbers in each country, and the differences between them
• Who the biggest influencers are on social media in each country (which brands or celebrities, for example), and examples of interesting social media campaigns that have worked in each region
• An overview of language and cultural influences, important in the planning of any social media campaign
• A list of resources and perspectives that agencies and brands might find useful for further reading.

The idea behind the guide is to help agencies and brands create effective international campaigns that have relevance to local markets, using channels, cultural references, and language that resonates with target audiences, and therefore makes each campaign more effective.

Patrick Eve, MD of TranslateMedia, says: “Creating campaigns across the world can be difficult for a global brand. You want to keep your brand’s identity and message the same across the world, but it has to be relevant in each local market. {{Really, there’s no such thing as a ‘global’ campaign without local adaptation.}}”

TranslateMedia’s International Guide to Social Media is free to access from www.translatemedia.com.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »