The Big Problem of Ad Fatigue
People are becoming tired of adverts online. This infographic explores the problem of advert fatigue
Year: 2012
What is Author Rank and why do you need it?
Author Rank is a way that Google is deciding on how to rank content producers on the web. This infographic shows how to use it.
Social Media use is Endemic in UK Workplaces
15% of UK adult workers surveyed by YouGov online for Croner are logging on at least once per hour during the working day.
Website Testing: Moving beyond the landing page
Infographic explaining what to test on your website, who should do the testing and how it should be done.
How Google evaluates links
Changes to the way Google analyses links could affect your website rankings. How exactly does Google evaluate links?
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
Adfero News
Just helped Adfero, the UK online news channel, with an article about the rising interest in e-commerce.
Social media PR horrors that could really scare you
The article discusses few horrifying social media PRs which will help you in understanding them and then devising a competent strategy to avoid such situation
People see what they want to see online
People can recognise words on web sites without reading them. It is all because of the priming effect of the desire to find those words.
RFID technology allows retailers to harness social media like never before
Businesses can now gain control over the level of engagement they have with customers with the use of branded RFID cards which customers can swipe at their physical location to share their activity on Facebook
Student writes blog to document going Facebook Free for Lent
Lauren Percival is recording her experiences of giving up Facebook for lent in a blog diary, which has begun to attract a sympathetic and supportive following
The Local Web
The Internet is local, not global. This infographic shows the extent of the local web.
Daydreaming is good for your online business
Day dreaming is good for your business because it helps increase social skills, thereby making the use of things like Facebook and Twitter work better in your company.