By Richard Myers
The online presence of a company is fast becoming the main source for customers to place a grade on an online business. There are a variety of ways to improve business overall via using the right web hosting services. One of these options is using a dedicated server. This ensures that the space for your specific website is not used or shared by other companies. This factor, along with several mentioned below will help improve your online business and overall online reputation.
Secure Service for You and Visitors
One of the most important things that improve your online business via web hosting is clearly displaying that the website is secure. It makes visitors feel safer completing transactions that include sensitive material such as credit card numbers, names, addresses and phone numbers. There is more to absolute security than strong passwords and monitoring. Protecting SQL databases in all aspects is also extremely important.
Also ensure that your SQL databases are secure. SQL security is not just for physical security purposes. It also aids in protecting the operating system security of the server. Backing the SQL server must be a strong firewall system. A firewall can be configured to work with analytic systems, channel binding, integration services, plugins and service binding. Also within this sector is the ability to give access to specific accounts to certain areas of the database. As you purchase hosting services, enquire about the SQL security as well as the features available.
Consider the Available Features with the Hosting Service
What some webmasters often forget about when purchasing web hosting services is the additional features available. These are in place to make promotional materials easier to deliver as well as communication with customers easier. One included feature that does save time is the ability to send promotional or friendly emails to customers directly from the website. This is a huge time saver and is often an afterthought, or is completely neglected. It is ideal to contact customers from time-to-time to inform them of special savings, exciting new products and fill them in on any website changes that have taken place for their security.
Consider Multiple Domain Names Directing to One Main Website
There are a number of ways to format a domain name. The suffix at the end of the address, or URL, tells the website where to go. For instance, a website ending in .uk can also be sent to a .com or .net final landing page. When securing domain names, purchase all of the URL endings available so that only your website comes up at the top in search results. If you are able to secure all of the domain name combinations showcasing your business name, there is no possible way for companies of the like to obtain something that would lead customers away from your business.
Consider Possible Downtime
The potential downtime that a web hosting service experiences is not often thought about by a webmaster or business owner. Downtime reduces potential sales and new customer development. Those using the internet do not all shop during regular business hours. For this purpose, it is ideal to have a hosting service that has minimal downtime and switches your website over to a server that is up during maintenance periods. Select a service that offers round-the-clock tech support and has technicians on-staff around the clock to prevent downtime. Downtime means a loss of revenue, no matter how small it may be.
Scale for Growth
A high-quality web hosting service will be able to scale functionality as more users begin to use the website. When three times the normal amount of users are logged in, the website should still run smoothly. Flexible web hosting plans that make room for these adjustments is ideal. It is preferred if you are able to use a reputable web hosting service that provides enough disk space and bandwidth for an influx of users. Disk space is essential as E-Commerce websites including stores change frequently. This also helps for scheduled posting of merchandise, services, sales and other promotional instances.
Proper SEO Services
Search Engine Optimizations services being included in a web hosting package is a great bonus. Some hosting services provide tools to optimise your website automatically. The links to the content will contain keywords and those that are the most relevant in web searches. SEO services are a crucial part to gaining success and adding presence to your online business. Customising links to include keywords improves search engine rank listing positions. If it is not pointed out in the details of the hosting plan, it is ideal to enquire with a representative prior to purchasing service. In order to see the very best results possible for the growth and improvement of business, this must be an included element.
Enquire About Mobile Web User Accessibility
The number of mobile web users is steadily increasing due to advances in technology. With this comes the need for E-Commerce webmasters to offer a mobile friendly version of their entire website. Many companies only offer a single page or a few products to mobile users due to the size of the website. Technology has significantly increased over the last few years. Mobile devices work at speeds that are comparable to home computers now. This means that these devices can view entire websites and perform all of the same functions as a computer. Consider compressing and optimising the website to cater to mobile web users.
With the information provided above, you should have the necessary information to find the best web hosting provider possible. One other important element to consider is the customer service provided by your web hosting service. It is ideal to have representatives available at all times to help you fix problems and rejuvenate crashed websites. Of course there are standard items to consider, however, the little details that are often forgotten about are often what make the difference in the success of a business online. To be at the top of the game in your niche area, keep the items mentioned above in thought as you purchase web hosting services and prepare to offer products or services to customers worldwide.
About the Author
Richard Myers is an app developer, tech buff and an overall geek. Years of working with servers of all kinds has endowed him with the knowledge that he now likes sharing with anyone who needs his help.